1910-1920 - Black ground wares
World War I proved no impediment to Maling's business, and pieces were
produced to mark both the start and end of the war. The pictured plate
of Lord Kitchener is believed to have been designed by Mr Miguet, who
obviously still had some sort of association with the factory, even at
this late date.
However, to most collectors, this is the decade when Maling finally achieves
its own unique style. Cetem wares of this time are synonymous with 'black
ground' pieces. These elegant wares, often featuring oriental or neo-classical
designs, are the work of designer Harry Toft, who had joined Maling from
the Staffordshire potteries.
They are produced by the technique of aerographing (or spray painting).
A piece would be decorated while still in the 'biscuit' state. Then the
decoration was carefully painted over with a volatile fluid which would
burn off in the kiln. Once the pattern had been masked out, the piece
would be sprayed all over with the black finish and fired again. The volatile
fluid burned off to reveal the design underneath.
The Maling name was reintroduced in 1924, and ran in parallel with
Cetem until the early 1930s, when the Cetem name was dropped.